Category Archives: Google Updates

Google Update on Nationalize Phrases

A remarkable and major change has been introduced by Google to its SERPs (search engine results pages) and this time it’s a BIG one. I am sure that it will have the biggest impact on the SEO industry as well as all businesses trying to rank well across the globe.

After the Personalized Search, the Google emerged with another major SERPs now.

Personalized Search is only for signed-in users and only when they had Web History enabled on their Google Accounts. It is based on your recent activities on Google. But now the signed-out users are also get local listing SERPs.

Bryan Horling says on his Blog:

This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser. It’s completely separate from your Google Account and Web History (which are only available to signed-in users). You’ll know when we customize results because a “View customizations” link will appear on the top right of the search results page. Clicking the link will let you see how we’ve customized your results and also let you turn off this type of customization.”

Google has been tracking your cookies and providing local search results based on your location and search activity. Though, you may turn off personalization.

This means now you will be able to see local results on page one even if you’ve typed in a generic, national level keyword phrase and even if you are logged out of your Google Account and you have also cleared your Internet cache and cookies.

Isn’t it great feature for businesses and especially those SEO partners who have nationalized keyword phrases? But guys this is the time to tie your belts as the competition is getting tougher day by day.

Google Generating Revenue : More PPC income because in order to compete on a national level now it will be almost mandatory to run PPC ads to get any exposure.

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Email Overload? Priority Inbox Now In Gmail

Priority Inbox (Beta) is a new view of your inbox that automatically helps you focus on your most important messages. Priority Inbox splits your inbox into three sections: “Important and unread,” “Starred,” and “Everything else”. Messages are automatically categorized as they arrive in your inbox.

Gmail uses a variety of signals to predict which messages are important, including the people you email most and which messages you open and reply to (these are likely more important than the ones you skip over). You can improve the ranking in Priority Inbox by clicking the plus or minus buttons at the top of the inbox to mark conversations as important or not important.

You can choose to show different types of messages in each section, to set maximum sizes for each section, and to hide or add a section altogether. You can customize your sections from the Priority Inbox tab under Gmail Settings or right from the inline menus dropdown arrow.

Editions included:
Standard, Premier, Education, Partner Edition and Google Apps for Government

Languages included:
All languages supported by Gmail

How to access what’s new:
– Users can manually opt-in to this new feature by clicking on the “New! Priority Inbox” link in the top right corner.
– Users can return to the normal view at any time by clicking on “Inbox” or by disabling Priority Inbox in “Settings”.
– Priority Inbox is not fully available in Gmail for mobile. There is, however, an “Important” label on the mobile web app and in IMAP where you will find your important messages if you have chosen to show Priority Inbox.
– If you only access your Gmail account through POP or IMAP, Priority Inbox won’t be fully available. If you select “Show Priority Inbox” from Gmail Settings in the web interface, you will see an “Important” label which contains your important messages.

Note: This feature is being rolled out gradually this week to Google Apps domains and only to domains whose administrator has enabled the ‘Enable pre-release features’ checkbox in the Google Apps Control Panel under ‘Domain settings’.

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