Key Factors to Accelerating Ecommerce Success in 2012

 

 

–      User experience –  User Experience should be so seamless the visitor doesn’t even think about it.

Steve Krug said “ Don’t Make Me Think – A Common Sense Approach to Web Usability.

–       Website speed – a study by Forrester confirms that 47% of website visitors expect a web page to load in two seconds or less and 40% would abandon the page if it takes more than three seconds.

Unfortunately, most websites today load in five seconds. consumers expect pages to load quickly. Devices like the iPad or smart phones – with their “instant on” experience – also drive this “need for speed.”

 –      social commerce 90% of all purchases are subject to social influence.

Enable your ecommerce applications user generated reviews and ratings.

It is When enabled, user generated reviews and ratings provide many benefits beyond SEO, such as higher conversion rates and lower return rates.

When combined these three factors can greatly increase average order size and decrease costs.However,  “Speed is key to successful ecommerce website.”

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